Michael John Licayan
Yellow Diamond Executive Director
I am an respected leadership, Speaker, Coach, Pin Rank Yellow Diamond Executive Director of Sante International, Car Incentive Qualifier, Travel Qualifiers (South Korea, Beijing China, Macao China, Asian Cruise, Japan, New Zealand, Royal Caribbean Cruise Singapore-Malaysia), Performance Bonus Qualifier, Newest Member of Millionaire Circle, Top 20th Sante Elite Philipines 2019 and Top 28th Sante Elite Philippines 2021.
Santé is one of the fastest growing distribution and direct selling companies globally dedicated to helping people live better lives. We offer premier organic health and wellness products and services which are designed to improve the quality of life of people around the world.
Our company started with direct-selling back in 2007. We researched and discovered the health benefits of barley grass to help our customers improve their lives. Back then, we started further research and development of every-day barley products for the market. As the fruit of that research, we are now offering Santé Barley, a brand that is the best barley grass supplier of pure barley grass sourced from New Zealand.
We are now expanding globally and are currently present in the Philippines, New Zealand, Hong Kong, Macao, Singapore, UAE, Qatar, Nigeria, and Cyprus.
Our trusted and reliable network shared their success stories about how they were able to use our products in their daily life. Read the stories of Shirley Reginaldo, who became a believer in the health benefits of barley grass; Joel Luyong, who is a self-made man and a Santé Hall of Famer; and Marlene Barreto, who found her life advocacy in helping improve other people’s life with barley.
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Pasig City, Philippines – April 27, 2018—Santé Hall of Famer and self-made man Joel Luyong’s life story is one for the books.
As one of the most successful Santé business owners, Joel is a well-known face among the thriving Santé family. When he is scheduled to speak in any of the training sessions, events, and conferences, the halls are filled to the rafters with attendees who are eager to hear him talk and ready to be inspired.
The eldest in the brood of 12 was the top-earning business owner for five consecutive years, starting in 2011 until he was inducted into the Hall of Fame in 2016. To date, Santé Barley has only four Hall of Famers. At his peak, Joel was taking home P1.3 million a month in earnings. He has been all over the world, travelling for free, while five of the cars he owns he got at no cost. All these were part of his incentives for meeting the set targets for business owners.
Needless to say, Joel has been a consistent high performer but his success did not come easy. His feat today is perhaps unimaginable to a much younger version of himself many years ago when he was forced to live on the streets after running away from home to escape the clutches of his father.
Doing odd jobs to make ends meet, the dangerous streets of Manila had been his home for four years. When his family finally found him, he returned home to finish his high school through self-support but he got married at an early age, forcing him to find numerous jobs, including peddling fish in the market, and work extra hard to support his own family.
It was around this time that he was first introduced to direct selling and network marketing. Santé International was called Vision Unlimited then. Joel took a leap of faith and joined the company as a product distributor.